electric snow launch 24/25
Project Details
For Electric's 2024–2025 Snow Collection launch, I lead the creative direction and executed the campaign to life across multiple channels.
The visual approach leaned into bold, oversized graphics that captured the scale, style, and energy of the riders' biggest tricks and airs, something that felt as intense as the sport itself!
The result was Electric's highest-performing paid advertising ROI to date, contributing approximately $200,000 in additional quarterly reported revenue. Creative direction and design by me; revenue attribution was handled by the marketing/e-commerce team.
The Snow Launch was sequenced in phases based on the product:
- Launch Hero Imagery
- Hex / Everyday Line
- EK1 / Everyday Line
- Kabru / Performance Line
- 1910 Signature Series Product Launch
- Lurking Class x Electric Collab Launch Hero
- Jill Perkins & Arthur Longo Athlete product launch highlight
SOCIAL MEDIA CAMPAIGN | ART DIRECTION
Part 001 – Hero image web & mobile
Part 002 – HERO IMAGE social launch
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Part 003 – NEW GOgGLE LINEUP social launch
Part 004 – lurking class x electric social + web hero
Part 005 – hex, ek1 & kabru product launch assets
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EK1–Paid Social A & B Testing
Kabru–Paid Social A & B Testing
Hex–Organic Social A & B Testing
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EK1–Organic Social A & B Testing
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Hex–Paid Social A & B Testing
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