NEW BALANCE—RUN YOUR WAY
Project Details
New Balance is here to show that we’re all apart of a wider spectrum of people who run, whether we’re running a marathon in under 3 hours or getting 3 miles in before work. We’re all united by the fact that we do run, but each of us is an individual in our own right in terms of style, habits, routines, motivation and more.
To show the breadth and depth of the running community, we highlighted runners from every walk of life. Keeping authenticity and individuality at the forefront of our search, we found runners who are uniquely themselves.
Photography: Austin, Director
CAMPAIGN KEY VISUALS | SOCIAL STRATEGY | OOH
campaign key visuals
Structuring a modular design system for all key visual assets across Social + Strategy, Retail windows, Paid Media Strategy, OOH
360 execution
On-site + Strategy | Social + Strategy | Retail | Paid Media Strategy | OOH
presentation deck
A final presentation deck outlining all campaign deliverables.
