Project Details

Jason Momoa x Electric unveil the latest arrivals to the On The Roam collection. I played a key role in the Electric X OTR product launch collaboration, overseeing and art directing the Electric X OTR social campaign. Working with photography captured by an external photographer, I established the overall creative look and direction for the campaign.

A key creative consideration was balancing the partnership with Jason Momoa while keeping the OTR brand at the forefront. The launch intentionally limited Momoas prominence in hero imagery, requiring thoughtful art direction and composition that celebrated the collaboration without overshadowing the brand.

ART DIRECTION | PAID MEDIA | SOCIAL CAMPAIGN