I was responsible for creating the paid media asset bundle for the OTR x Electric 2024 launch. Working with photography captured by an external photographer, I art directed the visual execution by selecting imagery and establishing the overall creative look and direction for the campaign.

I designed and produced more than 100 digital assets across paid social, carousel ads, email marketing, web and mobile landing page hero images, 3-up PDP imagery, and animated creative, ensuring a cohesive visual experience across every customer touchpoint.

Throughout the project, I collaborated closely with copywriters, the Creative Director, and project managers to bring the campaign to life. A key creative consideration was balancing the partnership with Jason Momoa while keeping the OTR brand at the forefront. Per Jason's request, the launch creative intentionally limited his prominence in hero imagery, requiring thoughtful art direction and composition that celebrated the collaboration without overshadowing the brand.

• Royalties: Royalty projections show consistent growth, with $312,500 for 2024, up from approximately $207,000 in 2023.

ART DIRECTION

PAID MEDIA

WEB